Zenapro Brochure
Cook Medical - Surgery 2017

With the release of our new data, Surgery wanted to make a subtle splash in the market place with a custom brochure. I wanted to make sure the brochure hit our main advantage in the market place ‘versatility’. From that, the concept of this illustration came to fruition which lead perfectly into using transparency pages to best represent the extent of Zenapro’s versatility. This resulted in showing it in more placements within the body than our competition. While keeping the brand intact, the brochure took on a new life to help excite the field and our customers.