Roberts Camera Campaign
Gannett 2011

Being a long-time photographer, I was extremely excited to pitch to Roberts Camera in Indianapolis. Roberts Camera store offers free classes to anyone purchasing from them, something they have not advertised enough. This reflects their sense of community and personal investment in anyone interested in photography. To promote this, I wanted to reach all demographics of potential future photographers, from the young to the old. As you learn photography, they offer a trade-in or trade-up program so you can continue growing. This campaign was built around these ideals with a fun design and a focus to “capture the moments.”