MedSurg Business Meeting
Cook Medical 2018-2020
The MedSurg Business Meeting was an opportunity to break out of the Cook brand and to literally think out of this world. I worked with the creative team in coming up with a concept that followed leadership’s verbal direction and brought it into a creative, cohesive campaign. This is something we can carry through and evolve for the next few years. I worked closely with the video team to create six specialty videos that followed our theme and gave a unique insight to each specialty in each year.
