MainSource Branding
MainSource Bank 2009

I was the first full-time internal designer at MainSource. This meant that the brand was quite fragmented in its design and branding expressions. The goal in rebranding MainSource was to create a sense of professionalism, friendliness, and community. With the TV commercials, I aimed to demonstrate how a small bank can offer benefits comparable to those of a large bank. Each spot features humorous clips of strange antics you might see in everyday life, illustrating that a small community bank with a full benefits package ‘isn’t that strange’.