Indianapolis Moto GP
Gannett 2012
The Indianapolis Motor Speedway was seeking some new ideas to promote their Moto GP 2012 event. The goal was to relate the thrill of speed to Indianapolis in a relatable way. We achieved this by highlighting memorable locations alongside the speed of a Moto GP racer. For example, “Fashion Mall to Finish Line - 154 seconds”. This design and concept was applied across all media streams.
