AI integration, Global Welcome Video
Cook Medical 2024

The Global Cook Medical Business meeting welcome video incorporates AI as supporting footage between real Cook employees. The goal was to showcase our personal connections while highlighting our innovative approaches to enhancing the creative process with artificial intelligence. To retain the copyright to the images, I first generated trucks with regional landmarks in Firefly, then added motion in Runway. AI was also used to script the background shape motion flowing across the screens.  Finally, all of the pieces were assembled in Adobe After Effects. I also developed looping animations to be used throughout the business meetings.